Sports brand, adidas has partnered with not-for-profit eco-organisation, Parley, aiming to address global marine plastic pollution and drastically reduce the amount of plastic in the oceans.
To raise awareness of the plight of the oceans, and to raise money too, adidas is calling everyone to get involved, in a really easy way. Just run.
Run For The Oceans
It’s all about reducing waste. The campaign is aiming to get people to reduce plastic waste, reuse where possible, and inspire change.
And there’s an AWESOME way to get behind it.
So, adidas wants to harness the power of sport to create awareness of the threat marine plastic pollution has on our oceans; did you know every second breath we take is generated by the oceans?
#RunForTheOceans is asking people to run with adidas worldwide to save the oceans.
Sign up with the adidas Runtastic app ,and for EVERY KM you run, adidas will donate one US dollar to Parley to help save the oceans.
That’s an unbelievable deal – so you run 5k, you earn Parley US$5, run 10k – US$10, and so on.
You can download the Runtastic app here.
The campaign starts on June 8, and you don’t need anything except the app to get involved and help save the oceans.
Download Runtastic and get running!
If you want to know more, check adidas.com/parley to read all about the campaign and how you can better help the oceans.
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world.
As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.