The parade that launched Riyadh Season was one of the most iconic entertainment events to take place in the Kingdom – and perhaps even the region – ever. It has music, global stars, and all sorts of fun packed together.
And because Saudis are so obsessed with WWE, it was hardly surprising that the wrestling company was a big part of it
Vince McMahon and The Undertaker were, themselves, invited to the Riyadh Season Opening Ceremony with a MASSIVE float of The Undertaker part of the ceremony.
— WWE MENA (@WWEmena) October 23, 2019
This is also a good reminder (and promotion) about the Crown Jewel event that is set to take place in the Kingdom soon.
The Riyadh Season festival is meant to boost tourism in the city on an international and domestic level.