Female staff have taken over most car showrooms prior to the lift of ban on women driving in the Kingdom, reports Saudi Gazette. Saleswoman have reportedly taken over showrooms to help women buyers come to a decision for vehicle purchases and the like.
Many car companies have also started hiring women as part of their sales team to attract more women customers. For example, The Mohamed Yousuf Naghi Motors’ dealership trained women months back and have now deployed them in branches around Saudi.
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The saleswomen and execs won’t just be working with women but all customers
Mahmoud Mirza, head of marketing at Mohammed Yousuf Naghi Motors, stated that their female staff would cater not just to women but all customers. Furthermore, lounges specifically for female visitors will be intact (in most showrooms).
Women will soon be allowed to partake in test drives after the royal decree is implemented by June 12.