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A Major Initiative Has Been Launched To Encourage Everyone To Be Their Best Selves

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A new initiative calling on Saudi citizens and residents to uphold good behaviour and practice in society during the holy month of Ramadan has been launched.

The campaign is run by Misk Al Qiyam, a not-for-profit organization, founded by Crown Prince Mohammed bin Salman in 2011.

The “Aya Wa Qeemah” — or “A Verse and its Value” — project is the first in a series of initiatives to promote noble values known to Saudis

The project will work to produce video clips that highlight and explain a holy verse and how it applies to a person’s daily routine. 

The clips will focus on reminding people of patriotism, protecting the environment, empowerment, productivity, and all-around positivity. They will be broadcast throughout Ramadan on a number of media outlets and social media platforms. 

So, expect to see it all over social media pretty soon! 

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