Check Out These Incredible Photos Taken For A Nike And Saudi Arabia Campaign By An Arab Photographer

When fashion, sports and culture collide.

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A photographer known as Cheb Moha (@chebmoha) on Instagram has a distinct style of capturing that sets him apart from the rest. And so with this distinction, it's no surprise that international brands would soon take notice. 

Thus, behold...

His incredible and eccentric photos  taken with KSA's Saudi Arabian Football Federation (SAFF) for Nike. 

The photos combine a totally good infusion of elements

Cheb Moha's touch of Khaleeji and aesthetic '90s combined with the sport factor of Nike created a unique set of photos. 

Just like this one. 

Captioned,"The future should be sporty."

The photographer said that it was a 'dream come true' to shoot for the sportswear brand

The photos, commemorating Saudi's inclusion in the upcoming World Cup 2018, were all taken in Jeddah


"Nike football to the future 🌴⏰🔋 KSA WC18"

Indeed, football is a great sport that brings people and joy together

And you can quote Cheb Moha for that quote.

More shots from the Nike X KSA for World Cup campaign

Prepare to be amazed

(Image Credits: Social Media/@chebmoha)

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Written By

Shereen Ahmed

A 23-year old writer, blogger and lover of tea. Shereen enjoys travelling, attempting yoga poses and getting bullied by her Persian cat.

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