Vogue Arabia and Aldo, along with three of Saudi’s bright new artists, collaborated on a limited edition piece recently.
But more importantly, the video’s production, style and the motive behind the collaborationbnstruck the adoration of other proud Saudis.
The empowering message behind the collab between the popular shoe brand and the iconic magazine is simple and powerful- art knows no gender.
Quite a fitting notion, considering the amount of developments within gender equality in Saudi, in the last year alone.
Meet the three Saudis who are changing the game
Artists Faisal Alkheriji, Ghaida Al Ghanim and Fatimal Al Nemer were all creative souls who bared their creations on social media prior to the Vogue X Aldo campaign.
But it’s great to see platforms with wider reach opting to introduce the Kingdom’s local talent.
The video trailer, released by Vogue Arabia, via their Instagram account on Thursday reveals the empowering messages of the three artists and their personal approach to their art. It’s a moving short video that is definitely hyping up a ‘lotta Saudi fans to watch the rest of the video on the Vogue website.
The full video also talks about each artists’ passion for their art, and how other artists are shaping Saudi’s art scene
“To be an artist for me is being able to escape the reality that I’m living in,” said one of the featured artists Al Kheriji. And what a strong statement it is.
The Aldo MX3 sneakers were styled by each artist, in different ways, showing just how versatile the stylish new shoes are.
Faisal Al Kheriji is known for his Picasso-esque style that takes a classic spin on showcasing the Saudi culture
His Instagram feed is like one big Saudi Warhol collection that combines his eclectic energy and creativity onto each work.
Ghaida Al Ghanim’s work is ‘all about the eye’
..and the lady doth not disappoint!
Fatimah Al Nemer’s work is magnetic and empowering
…not just to Saudi women but all Arab women in the region
Keep on the look out for these three talented and creative individuals.
We’re sure they’ll have more in store for us.