adidas Originals came up with a new campaign for its iconic Superstar shoes, but which beautiful, historic landmark in Saudi Arabia did it choose as a backdrop? Why, no other than Al Ula, of course.
Another win for Saudis all over the world to have a prestigious sportswear brand choose the Kingdom of Saudi Arabia as its place of creativity. Alaa Al Balkhy and Jory Al Maiman of Madambluee were one of four women chosen to represent the brand’s collaboration with Saudi Arabia, for a campaign that marks the Superstar’s 50th anniversary.
Saudi women definitely WON this fashion spread
Influential Saudi women Alaa Balkhy, rapper Aseel Sarah, Jory Aal Maiman and Sarah Taibah were all chosen to rep the Kingdom in the new adidas ad
Al Ula made the perfect backdrop for the campaign