Etihad Airways officially signed an agreement to be the main sponsor for the Riyadh-based, Al Nassr FC. This means we will now be seeing Etihad’s logo in all their official t-shirts and other such marketing tools.
According to The National, the airline is in a multi-season partnership with the team and will work with them on brand partnership, customer loyalty initiatives, social media outreach, travel and even trade support.
Equally, all home and away games will display the airline’s logo on players’ shirts.
— AlNassr FC (@AlNassrSaudiFCe) August 15, 2018
This agreement signals the start of an exciting new partnership between Al Nassr, one of Saudi Arabia’s best-known football clubs, and Etihad Airways. We look forward to our teams working together to promote the two brands in our home markets as well as across the region.
Tony Douglas, Group CEO of Etihad Aviation Group (via The National)
Al Nassr FC fans are definitely ready for the new venture
Saudi fans are always ready to support their teams and whoever decides to support them. This was definitely evident from their response to the news on social media.
— umar Gaya (@umarGaya3) August 15, 2018
— Mj (@mansur_slh) August 15, 2018
‘Congratulations’ poured all over Al Nassr FC’s Twitter account.
— خالد غييث (@Khaledlkjhgf) August 15, 2018