A report by Arab Newsshows that many local companies have managed to trump the international big names in a rank of ‘popular brands’ done by YouGov. Al Baik’s food chain actually came in fifth, right before brands like Google and YouTube.
And we all love those two websites, so imagine the loyalty for Al Baik..
Al Baik came in fifth, ahead of big international brands
With dairy brand Almarai leading the rank as one of the most ‘positively perceived brands’ in the Kingdom, Al Baik came in fifth before brands like Samsung, Google and YouTube.
The magnitude of Al Baik’s power seems to be limitless. The rankings, were constructed through a polling firm, based on customer’s feedback during a two-week period.
‘This shows how brands relate to customers on a daily basis’
Buzz scores show how brands are resonating with consumers on a daily basis, and ultimately indicate to marketers the level and direction of recent brand exposure. In a market increasingly edging toward a digital-based economy, digital devices and media platforms form an integral part consumers’ daily lives
Scott Booth, YouGov’s regional head of data products (via Arab News)